Manage E-mail List Categories
Add unlimited e-mail list categories. When adding lists, you can select as to whether the list will be Public or Private.
E-mail list categories tagged as public lists will be displayed on the potential subscriber's page when opting in to subscribe to available lists and those lists tagged as private will not be displayed to potential subscribers.

On the subscriber opt-in page only Website Subcribers is displayed to potential subscribers because it was tagged as Public.
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